Last Thursday, Gov. Cuomo announced the launch of a Catskills tourism initiative, which includes a $5 million ad campaign featuring a new “I Love New York” television ad, ads on MTA’s subways, buses and commuter rails focused on the Catskills, and new funding for municipal projects and hundreds of thousands of dollars in grants to help Catskill communities strengthen their tourism infrastructure.

Gov. Cuomo said:

“The Catskills are one of New York’s greatest natural treasures, and today we are shining the spotlight on what makes this region so special.  This challenge is about showcasing the Catskills’ natural assets – its pristine lakes, breathtaking views and scenic trails – to drive tourism, support local businesses and generate continued economic growth. We are investing in this region like never before and I am proud to continue that focus so that tourism remains a source of economic prosperity and opportunity in the Hudson Valley for years to come.”