Last Thursday, Gov. Cuomo announced the launch of a new I Love NY advertising campaign to promote travel throughout New York State’s 11 vacation regions. The campaign includes television ads that are currently being aired in New York, New Jersey, Connecticut, western Massachusetts, the eastern and central portions of Pennsylvania and Ohio and part of Canada. They will run through the first week of August.

Gov. Cuomo said:

“The tourism industry is a critical piece of New York’s economy, and this new campaign will attract visitors this summer to explore our state’s natural beauty, rich history and world-class recreational activities.  New York has something for everyone and I encourage those from near and far to look to the Empire State whether planning a vacation or looking for weekend trip.”

Watch the first ad, which features Niagara Falls and Roseland Wake Park in Canandaigua, and the second ad, which features the Adirondacks of Northern New York; the Strong National Museum of Play in Rochester; and Boldt Castle in Alexandria Bay.