As part of a two-day event called the Adirondack Challenge to promote North Country tourism, Gov. Cuomo led a whitewater raft down the Indian River in a race with legislators, local officials, journalists and political leaders from around the state.


The Governor’s office also announced the launch of a North Country tourism ad campaign and the release of a television ad.


Along with our partners at the North Country Chamber of Commerce, we are very pleased to see the state making the effort to promote the wonderful tourism opportunities the North Country has to offer.  We hope that Unshackle Upstate will be invited to compete in the Second Adirondack Challenge in 2014.